Microsoft Lumia 535
The Microsoft Lumia 535 is notable for two reasons - firstly it is the first Lumia to be branded with "Microsoft" rather than "Nokia", and secondly it represents almost insanely good value for money priced at around €110 before taxes and subsidy.
Although it isn't exactly a flagship device, the specifications of the Lumia 535 are exceptionally impressive considering the price tag. It includes a 5" 540 x 960 pixel touchscreen, a 5 megapixel primary camera with flash and 480p video capture plus a 5 megapixel secondary one on the front.
This is a 3.5G capable device with a download speeds of up to 42Mbps (but no LTE support), it also has WiFi and Bluetooth 4.0 connectivity, GPS and GLONASS positioning systems and everything else that you would expect to find in a smartphone these days.
Microsoft Lumia 535 Inside is a 1.2GHz quad-core processor with 1GB of RAM and 8GB of onboard flash storage plus a microSD slot, and it has a 1905 mAh battery. There is 15GB of cloud storage too, and the Lumia 535 runs Windows Phone 8.1 with Lumia Denim.
Physically, it looks pretty much like any other Lumia except the Nokia branding has gone from the outside and it just says Microsoft instead. It isn't the sexiest brand in the world, and perhaps the opportunity to swap NOKIA for LUMIA might had been more pleasing, but it is what it is. Available colours will be cyan, bright green, orange, white, grey and black.
It isn't the snazziest phone in the world, but considering that it will retail for a bit more than the price of a tank of petrol then it is a highly impressive package. Microsoft say that it will start shipping in select markets this month in single-SIM and dual-SIM configurations.
Nokia Lumia 535
GSM 850 / 900 / 1800 / 1900
UMTS 900 / 2100 or 850 / 900 / 1900 / 2100
GPRS + EDGE + UMTS (3G) + HSPA+ + WiFi
5.0" 540 x 960 pixels
5 megapixels (main)
5 megapixels (sub)
Medium / large smartphone
140 x 72 x 8.8mm / 146 grams
Yes (plus GLONASS)
11 hours talk / 24 days standby (2G)
1905 mAh cell